What is EGD (Environmental Graphic Design/ XGD (Experiential Graphic Design)?

EGD/ XGD is a strategic intervention for our holistic human-centered Workplace Design approach incorporating Future of Work principles. It is a multidisciplinary field of design in which the disciplines of graphic design, architecture, art, lighting, landscape, technology, branding, culture and other fields are utilized as a way to enhance the user experience through the visual translation of ideas in the built environment which tells a story effectively. It helps connect people to the place through a layered experience in which brand identity, imagery, and sense of place are enhanced through emotional triggers and touchpoints within a spatial experience. It basically comprises of 3 aspects:
  1. PLACEMAKING [meeting basic functional, emotional & aspirational needs]
  2. BRANDING [showcasing your Brand Compass & Brand Pillars]
  3. WAYFINDING [promotes legibility & certainty in the environment]​​​
"We strongly believe we're moving toward a world where we value 'experience per square meter in the workplace' This is because today's workplace model is experiential and emotional rather than just about productivity".While engagement is essential for optimising workplace needs, immersive environments created through XGD/ EGD  create the deepest form of engagement between people, processes & technologies - all components of change management within an organisation.

Why do you need EGD/ XGD?

  1. Kai - ZEN (Continuous Improvement) Tool
  2. Barrett Model – Self-actualisation experience possible
  3. For Mental Rejuvenation
  4. Promotes Creativity, Collaboration & Communication
  5. Creates a Balanced Space (Yin & Yang, Individual vs Collective, Continuity & Unity vs Differentiation & Structure, Physical vs Digital )
  6. Best Recruitment & Retention Tool - Living your Brand & Culture as an immersive expereince

Experience of Hybrid Work Environment

WORK
Basic Emotional Needs: Focus, Calmness, Clarity, Stability, Safety, Welcome, Novelty, Autonomy, Efficiency, Orderliness, Flexibility, Choice, Boundaries, Stimulation,  Appreciation, Responsibility, Recognition, Achievement, Communication, Competition, Camraderie, Growth
Aspirational Needs: Purpose/ Meaning, Alignment, Passion/ Intensity, Creativity, Innovation, Inspiration, Beauty, Peace & Harmony, Joy, Happiness, Empowerment, Transformation - Evolution - Self-Actualization,  Emotional Well-Being, Balance, Healing, Empathy, Connection, Collaboration, Contribution, Co-creation

PLAY
​Basic Emotional Needs: Playfulness, Pause, Repose/ Relaxation, Excitement, Drama, Competition, Camraderie, Novelty, Creativity, Discovery, Engagement, Immersion, Beauty, Welcome, Choice, Diversity, Variety, Inclusion, Communication, Expression, Achievement, Sportsman spirit
Aspirational Needs: Joy, Thrill, Peace & Harmony, Happiness, Emotional Well-Being, Healthy & Whole, Fit, Mental & Physical Agility, Inspiration, Creativity, Connection, Empathy, Collaboration, Inspiration, Breakthroughs, Authenticity, Community Pride
​

Our Value Proposition

Holistic human-centered Design with a ZEN Approach
​# Environmental Objective – Should be CONVERSATIONAL & ASPIRATIONAL beyond meeting basic functional & emotional needs

  1. # Potential – An instrument for Cultural Transformation within Organisations
  2. # Methodology – Streamlined, Holistic & Innovative – We follow “Design as a Dialogue” concept
  3. # Delivery – To international standards wrt quality control, attention to detail & time management

EGD/ XGD comprises of

​Scope of Services

  1. Mapping, Composition & Curation of Community (entire workforce including leadership) Aspirations for Content Creation in Experiential Masterplanning
  2. Interpretation of existing & aspired for Brand Identity + Work Culture (Transformation)
  3. Experiential Masterplanning: Ideation, Storytelling/ Narrative-building in conjunction with Spatial Planning through XGD in the Work Environment
  4. XGD/ EGD Design Guidelines for hybrid Work Environment
  5. Color Scheme Recommendation in keeping with the ambient mood/ emotional experience
  6. XGD/ EGD Design showcasing Brand Compass & Personality: Typography, Colors, Materiality, Texture, Visual Identity for physical & digital* Mediums, for dynamic & static systems
    * Animation/ Video Design (upto 90 secs to be played on loop) for Digital Mediums include:
    1. Whiteboard
    2. Corporate Presentation
    3. Art & Infographics
    4. Mixed-media
    5. Character-based
    6. 3D-based
  7. XGD/ EGD Implementation: Project Management for entire Execution Cycle including Budget Estimation, Production, Logistics & Installation on Site – ​Catalogue available for existing vendor tie-ups